The technology is still in its infant stages, but recent trends reveal just how quickly it can advance. Google, Amazon, Pinterest, Bing, and a host of retailers have all developed their own visual search engines and their collective weight will surely see the technology’s use take hold very soon.Īs part of a broader trend, visual search can be packaged under ‘sensory search’ alongside the well-documented growth of voice search and the introduction of more tactile interactions with websites. Fashion brands can now engage with users through mobile phone cameras. The latest development in the industry is “multimodal search”, in which text, images, and videos can be used simultaneously to form a query.

Microsoft has also developed impressive computer vision capabilities for its Bing search engine.Ī host of retailers including ASOS, Wayfair, Neiman Marcus, Argos, and IKEA have all built proprietary visual search tools. Pinterest, Google, and Amazon are the main visual search engines today. Visual search allows retailers to suggest thematically or stylistically related items to shoppers in a way they would struggle to do using a text query alone. It has a host of applications in the eCommerce industry, particularly for fashion and home decor retailers. Modern visual search technology uses AI (artificial intelligence) to understand the content and context of these images and return a list of related results. Visual search uses real-world images (screenshots, Internet images, or photographs) as the stimuli for online searches.

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A comprehensive visual search resource for the latest trends, stats, news, and strategy tips.

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